Process
While shooting and editing our film, we have changed alot of our ideas- we started off with a vague idea as to what we waned to film, and what narrative structure we wanted to have. But after we did our first session of shooting, and editing, we decided to change the way we were going- because we were too vague and not really fitting to the brief. we then started thinking about celebrity culture as a topic to run with.. but this ended up focussoing on fashion, which again wasn’t fitting with the brief. so we became very strict with ourselves, and ruthless- throwing out any clips an ideas that we had which were not 
helpful. we then came up with a clear narrative structure telling the audience how we are victims of capitalism, is there a way out, if so- how do you get out. this narrative structure is alot more organised, and it means that it is alot easier for us (as a group) to stick to the brief, and be strict with ourselves. for a while we couldn’t think of a way to end the film- that was because in our own minds we had not come to any real conclusion as to what we wanted the overall 
message of the documentary to be. now that we have that sorted we can see what would be good ways to end the film- giving the audience a ‘hope’ rather than telling them information and expecting them to evaluate themselves, we have to lead them into that, and then lead them into another way of thinking- how they can stop the media targetting them as a consumer. I have enjoyed working in a group of 3. it means that we all have an equal say in what we want to do with the film. i think that i have been a vital contributor to the group, however, i would also say this about the two guys that i worked with- as we all brought different skills and 
knowledge to the group. when planning the main idea we all contributed equally, and bounced ideas off of eachother. when it came to the practical work, i was keen to get involved also- we all had different images in our head when we were planning the production, so it was sometimes a struggle putting them all together, but we all understood eachother well and so could be ruthless with ideas that weren’t fitting to the brief. when filming i think i was good at simple things- e.g. how to frame a subject, how to make sure their voice was clear etc. while editing, i enjoyed making the ‘mash up’ sequences, and edititng the whole piece to be fast paced- i find that the more i use avid, the more and more simple it becomes- so i am always happy to be involved with the editing process.
